
I went to the local Whole Foods Store near my home and was absolutely awe struck by a huge display of kosher poultry. The local Whole Foods Stores in the Chicago area have always carried kosher poultry. But it was quietly hidden in a corner and if you didn’t know it was there-you would never see it. The display I saw in two stores this weekend (I am a chef and shop a lot) was prominent and abundant. Kosher Valley-a joint venture between two large food producers, features cut up chickens, whole birds, turkeys, cut up turkey and ground product. More importantly the products are Kosher, antibiotic free (ABF), vegetarian fed and humanely raised. WOW!
I am excited and nervous. I am thrilled that Hain-Celestial group (one of the companies) is part of this venture. Hain is long known for high quality products and corporate responsibility to the environment. The wide range of products is exciting. For most kosher home cooks, it is challenging to find variety in any meat and poultry items. It is common for me to go to the store and see what is available before I plan my home menus and purchase the rest of my menu items. I can’t wait for the nine days to be over to check this stuff out.
Here is the nervous part. I worry that folks won’t see the value in a poultry product that costs a bit more than the “other” poultry products. Notice I said “other” not “traditional”-because I am not sure when it became traditional to feed antibiotics and ground up poultry parts to poultry!
I worry that people think that what they don’t see can’t hurt them or the my grandmother ate this her whole life and she lived to be 90 years old syndrome. I am worried that if we don’t purchase these products-Whole Foods and other specialty stores won’t carry them anymore.
Most kosher products on store shelves are not the best quality (there, I said it) and have traditionally been produced to mimic non-kosher convenience items. The non-kosher products weren’t that good to start with-why mimic it? As a small minority of the population-I am thrilled that Hain decided to produce these products. This is top of the line stuff.
I don’t think it necessary for me to get all preachy about ABF, and vegetarian fed poultry-though I certainly could. I could on for eons about kosher food that should be humanely raised. I could also write about free-range farming. I love the idea of my chicken living its chicken life to the fullest before arriving to its final destination. I will save that material for later posts. I think we all know what has been going on in some kosher food production plants and I think we should learn from it. We should learn to always ask questions. Never assume that just because it is kosher-it is really KOSHER!
What I really interested in here is that we are small micro-niche of the population and we have the attention of a high quality food producer and high end retailer. We need to support those companies. Buy the products, send them thank you letters and thank the stores for carrying the products. They don’t have to. They don’t have to take up the enormous amount of cooler space with kosher poultry that I saw today. They did though. I, as a kosher consumer am going to purchase the products and encourage everyone I know to do the same.




